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What is PrimaLoft®?

PrimaLoft® is a highly functional insulation filling for textile clothing. The filling consists of recycled polyester. In addition to air pockets in the wadding-like fleece, the spinning out as a hollow fibre ensures increased insulating properties. PrimaLoft® is particularly popular for its functional properties in the outdoor sector. PrimaLoft® not only keeps you warm, but is also quick-drying, lightweight and soft.

Why PrimaLoft® instead of down?

Down feathers usually come from geese. Animal welfare is a constant point of criticism in down production. Often the animals are force-fed and plucked alive. In some procedures, which are practiced for efficiency reasons, the geese do not survive the plucking process. Furthermore, the use of certified down cannot always guarantee 100% protection of the animals. Therefore, we refrain from using down feathers since 2019. In addition to the animal welfare aspect, PrimaLoft® offers technical properties that are advantageous for our highly functional clothing.

Discover our Primaloft-products


elegant, maritime, stylish
Maritime fashion for every occasion!


casual, sporty, chic
Perfectly dressed in any situation!
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